2025

Scale Core Agency

We make brands go viral on purpose.

SEO. Paid Media. Growth Strategy.
We don't chase impressions, we engineer revenue.

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Trusted by performance teams across
About Scale Core

We don't run ads.
We engineer growth.

Scale Core is a performance marketing studio built for founders who treat marketing as a system, not a slot machine. We pair full-funnel strategy with senior-only execution that ensures every baht spent drives measurable business outcomes.

Twelve operators. Five disciplines. One operating model designed to compound across insight, funnel, media, creative, and optimization.

0+
Campaigns shipped
since 2019
$0M+
Ad spend managed
across 4 markets
0%
12-month client
retention rate
0×
Median ROAS
on managed accounts
What we do

Growth & Performance
Solutions

®
#FullFunnel#GrowthOps
®
#SEOAuthority#ContentROI
®
#SearchAds#PMaxPro
®
#MetaAds#CreativeTesting
®
#TikTokAds#SparkAds
01

Full-Funnel
Growth Strategy

A 90-day operating plan that connects awareness, conversion and retention into one revenue engine, built around your unit economics, not vanity reach.

LET'S TALK
How we work

From insight to compounding scale.

A five-stage operating model. Each stage is a deliverable, not a slide.

  • 01
    PHASE 01 · DISCOVERY · Week 1-2

    Data-driven insight

    We start with the numbers you already have. Audience research, funnel diagnostics, channel audits and competitive teardowns, not opinions.

    DeliverablesInsight memoAudience mapHypothesis tree
  • 02
    PHASE 02 · ARCHITECTURE · Week 2-3

    Funnel strategy

    Awareness, consideration, conversion, retention, and advocacy. Mapped channel by channel, with a forecast you can defend in a board meeting.

    DeliverablesChannel matrix90-day forecastKPI tree
  • 03
    PHASE 03 · LAUNCH · Week 3-6

    Performance marketing

    Senior-only buyers ship campaigns across Meta, Google, TikTok and LINE. Hardened tracking. Proper attribution. No agency-of-record fluff.

    DeliverablesLive campaignsPixel + GA4Test backlog
  • 04
    PHASE 04 · CREATIVE · Continuous

    Content that converts

    Editorial-grade UGC pipelines, Reels and Spark Ads, conversion landing pages. Creative testing run as a sprint, not a quarterly review.

    DeliverablesCreative briefsUGC poolLP variants
  • 05
    PHASE 05 · COMPOUND · Month 2 onward

    Optimization & scaling

    Weekly P&L reviews, monthly forecasting, quarterly strategic planning. We allocate budget toward proven winners and eliminate inefficiencies quickly.

    DeliverablesP&L dashboardReforecastPlaybook

Awareness 100%

Reach the right audience with the right hook.

MetaTikTokYT

Consideration 42%

Educate, position and earn the click.

SEOSearchEmail

Conversion 11%

Frictionless checkout. Sharp offer. Tracked.

LPCROPMax

Retention 8%

Lifecycle, CRM and reorder loops.

CRMLINESMS

Advocacy 3%

Turn buyers into a referral channel.

ReferUGCNPS
Customer journey

Every stage.
Engineered.

Why Scale Core

Five things most agencies
still get wrong.

Hire us, hire someone else, hire in-house. Just don't sign with anyone who can't tick all five.

01
Data-driven by defaultEvery decision ties to a metric. Weekly P&L, monthly reforecast.
02
Full-funnel, not channel-stuckOne operating model spans Meta, Google, TikTok, SEO, CRM and LP.
03
Creative + PerformanceBriefs tested as hypotheses; UGC moves at the same cadence as bids.
04
ROI-focused, payback-obsessedContribution margin and 60-day payback, not vanity ROAS.
05
Real growth strategyA 90-day plan you can execute, with a board-ready forecast.
Most agencies
  • Last-click reporting
  • Channel silos
  • Junior buyers, senior pitch
  • Quarterly reviews
  • Reach & impressions
Scale Core
  • Incrementality + MMM
  • One funnel, all channels
  • Senior-only operators
  • Weekly P&L cadence
  • Revenue & payback
Can they tick all five?

If not, keep looking, or talk to us.

Book a call
Selected work

Case Study

Lumira Skin · DTC Beauty · Q2-Q4 2024

7.1×

Blended ROAS

Meta · Google · TikTok

+350%

Qualified leads

Break-even to 7-figure in 8 months

Lumira Skin

Scaled a founder-led DTC skincare brand from break-even to a 7-figure run-rate in 8 months, built around unit economics, not vanity reach.

−42%Cost per lead
12.4MTotal reach
The operators

Senior-only.
No B-team.

Co-founder-led, senior-only. Every account is run by the people you meet on day one.

Juthamas T.
Juthamas T.
Co-Founder & Chief Marketing Officer (CMO)
Boonthiwaporn L.
Boonthiwaporn L.
Co-Founder & Marketing Manager

Trust that started
with the first project

  • We needed performance marketing that actually moved the needle. Scale Core rebuilt our entire funnel from scratch and scaled us to a 7-figure run-rate.

    Sophie LangfordLumira Skin, Thailand

  • Scale Core helped us build a demand engine that compounded. They turned scattered paid efforts into a real growth system. SQL pipeline up 4× in six months.

    Kevin ParkNorthbeam B2B, Singapore

  • They didn't just set up campaigns. They helped us understand our customers properly. Walk-in traffic up 118% YoY. Smart, fast, and senior from day one.

    Daniel ReyesKinto Coffee Co., Thailand

  • Working with Scale Core was a relief. Clear strategy, sharp execution. Our blended ROAS nearly doubled in the first 90 days.

    Matteo ChenVerido DTC, Indonesia

  • Scale Core gave us a performance framework that actually compounds. Smooth process, senior team, results we could genuinely take to the board.

    Nina WalshNeoHome, Vietnam

You
asked

Common
questions

We
answered

Book a free 30-minute strategy call. We'll audit your funnel and share three immediate improvements, even if you don't hire us.
Minimum 90 days. That's the window needed to test, learn, and compound. Most clients stay 12+ months once results start stacking.
Yes. We operate across Thailand, Singapore, Indonesia, and Vietnam. All strategy is done remotely with async-first communication.
No. Strategy is our first deliverable. We run a discovery sprint in weeks 1-2 and hand you an insight memo, audience map, and 90-day hypothesis tree.
We offer single-channel retainers for Google Ads, Meta, SEO, and TikTok. Siloed channels rarely compound, so we'll always show you the fuller picture.
Paid media shows signal in 2-3 weeks. SEO takes 60-90 days minimum. We're transparent about timelines from day one, with no over-promising.
Retainers start at ฿150,000/month for single-channel, ฿350,000+ for full-funnel. Performance-tied structures available for qualifying accounts.
We hear this constantly. Our answer: senior-only operators, weekly P&L reviews, and a 30-day exit clause. No retainer traps. No B-team.
Let's build something

Ready to scale
your brand?

Free 30-minute strategy call. We'll teardown your funnel and walk you through three things to fix this quarter, even if you never hire us.

Book consultation hello@scalecore.agency

Start today

YOUR BRAND
IS READY.
ARE YOU?

Tell us where you're stuck. We'll send back a 30-minute strategy call worth the time of every founder we've worked with.

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